What you'll build
At the end of every session, you receive a complete marketing strategy document as a PDF — ready to execute yourself, share with your team, or hand to an agency. Every section is specific to your business, your audience, and your goals. Nothing generic. Nothing templated.
The six sections, in order
- 01
Campaign Positioning
The foundation everything else builds from. A specific, defensible point of view on what your brand stands for, why it matters to your audience, and what makes it impossible to co-opt by a competitor.
- 02
Target Audience & Personas
A detailed picture of who you're talking to and what they actually need. Not demographic buckets. Real people with real relationships to your product, your competitors, and the problem you solve.
- 03
Campaign Platform
The unifying idea that holds the entire campaign together. The strategic and emotional territory your brand owns, so every execution feels like it belongs to the same idea.
- 04
Messaging
What you say, to whom, and what's off limits. A framework that ensures everything written for this campaign — across every channel, format, and audience — feels coherent and intentional.
- 05
Voice & Tone
How your brand sounds and how it doesn't. Specific enough that anyone writing for this campaign can make real decisions without asking for clarification.
- 06
Channel Strategy
Where you show up, what role each channel plays, and what success looks like. Built around where your audience actually spends time and attention.
A complete strategy document that's entirely yours: specific to your business and ready to use.
What you'll get from the Email & SMS Campaign Builder
At the end of every campaign session, you receive a complete campaign package ready to send through whatever platform you use — Klaviyo, Mailchimp, or any other email or SMS tool.
Every campaign package includes:
- A campaign strategy summary — the approach, why it was chosen, and what it's built from.
- Two subject line options for A/B testing, each labeled with its approach and character count.
- Preview text that completes the subject line without repeating it.
- Email body copy — specific to your brand, your audience, and your goal.
- SMS copy — under 160 characters, one clear action.
- A timing recommendation — when to send the email, when to send the SMS, and why.
- What to watch — the two or three metrics that actually tell you whether this campaign is working.
For ongoing promotional campaigns: fresh copy every two weeks, adjusted based on your performance data.