Stokely

Before you start

You don't need much to get started. The more context you bring, the more specific your strategy will be — but Stokely is designed to work with what you have.

The only things you need:

  • A description of your product or service and the problem it solves
  • A sense of who your audience is, even if it's rough

Helpful to have, but not required:

  • Existing brand materials — guidelines, briefs, or previous campaigns
  • Competitors you're aware of
  • Your website URL
  • A sense of your campaign budget and goals

If you're using the Email & SMS Campaign Builder rather than the full strategy session, you don't need to prepare anything in advance. The intake form takes under five minutes and Stokely will ask you everything it needs.

That's it. If you have more, bring it. If you don't, Stokely will help you get there.