Marketing Strategy Resources

Practical thinking on positioning, audience, messaging, and the rest of what makes a strategy actually work.

• May 20, 2026

  Marketing Plan Tools Won't Fix a Strategy Problem

  If you're overwhelmed by execution, you don't have a project management problem. You have a strategy problem.

• May 20, 2026

  A Marketing Strategy Template That Actually Makes You Think

  Most templates are designed to be filled in. The best ones are designed to make you think.

• May 20, 2026

  What Is Campaign Positioning — And Why Most Small Businesses Get It Wrong

  Positioning isn't a description of your product. It's a specific point of view about your audience's reality.

• May 20, 2026

  Why Defining Your Target Audience Starts With Motivations, Not Demographics

  Demographics tell you who your audience is. Motivations tell you what to say when you find them.

• May 20, 2026

  The Real Reason Your Marketing Isn't Working (It's Not Your Tactics)

  Tactics without a north star don't just fail to move you forward — they can push you in the wrong direction.